Thinkubate Technology Course

The ability to commercialise the technology by progressing from the idea to monetising is crucial for business success. There is a clear link between the organisation’s ability to commercialise and its competitiveness in the market.

Key learnings include:

  1. The Ubiquity of Technology in Business: Understand why technology is not just for tech companies. It’s a fundamental part of any business, necessary for entry and success in today’s market.
  2. Deploying the Right Technology: Learn how to choose appropriate technology stacks and software vendors and whether to build from scratch or use existing APIs tailored to your business needs.
  3. Leveraging Technology for Productivity and Communication: Discover strategies for using technology to enhance productivity, improve team communication, and connect with customers more effectively.
  4. From Idea to Market: Dive into the journey of taking a technological innovation to market, focusing on creating sustainable, profitable business models.
  5. The Technology and Product Development Process: Master the steps of developing a product, from creating a technology roadmap, prototyping, gathering customer feedback, debugging, and developing a business case to achieving product-market fit.
  6. The Importance of Customer Feedback: Learn the value of launching your product early to gather customer insights, which are crucial for refining and perfecting your product.

Course Description

The obsession with disruptive and innovative technology drives many entrepreneurs to develop ideas and solutions using technology. Whether you are creating an innovative industrial-scale vegetable dryer or sophisticated software, the process of taking your technology to market is the key to a sustainable business. Beyond the genius idea, you need to make money from it, or you do not have a business.

However, most efforts at commercialising technology innovations underperform, indicating a need for technology entrepreneurs to educate themselves in this field.

For the successful progression from technology innovation to a product, a standard technology and product development integration process must be conducted:

  • Create a technology roadmap to define your goals, the product, and the technology that will be developed to get there.
  • Produce the prototypes to get to a minimum viable product.
  • Evaluate by using real customer feedback
  • Re-programme and debug
  • Develop the business case
  • Take the product to market by using the product-market fit approach

These are just a few broad processes to build into developing your product.

Do not strive for perfection while developing your product. You want to get it on the market as soon as possible to solicit customer feedback to improve the design before going into full production.

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This course includes:

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