The obsession with disruptive and innovative technology drives many entrepreneurs to develop ideas and solutions using technology. Whether you are creating an innovative industrial-scale vegetable dryer or sophisticated software, the process of taking your technology to market is the key to a sustainable business. Beyond the genius idea, you need to make money from it, or you do not have a business.

However, most efforts at commercialising technology innovations underperform, indicating a need for technology entrepreneurs to educate themselves in this field.

For the successful progression from technology innovation to a product, a standard technology and product development integration process must be conducted:

• Create a technology roadmap to define your goals, the product, and the technology that will be developed to get there.
• Produce the prototypes to get to a minimum viable product.
• Evaluate by using real customer feedback
• Re-programme and debug
• Develop the business case
• Take the product to market by using the product-market fit approach

These are just a few broad processes to build into developing your product.

Do not strive for perfection while developing your product. You want to get it on the market as soon as possible to solicit customer feedback to improve the design before going into full production.