Thinkubate Strategy Course

Strategic management entails assessing the current state of the business, evaluating business goals, the organisation’s vision and objectives as well as future plans. Effective execution of the action plans remains the single biggest reason for failed strategies.

The process to conduct a strategic plan includes typically five phases:

  • Assess the current strategic direction
  • Identify and analyse internal and external strengths and weaknesses (SWOTT Analysis)
  • Formulate action plans
  • Execute those action plans
  • Evaluate their success regularly and make changes where the desired results are not achieved.​

Course Description

Strategic management is an all-encompassing term used by academia with many schools of thought without distilling what it is all about. It should simply answer three questions:

  1. Where are we now?
  2. Where are we going?
  3. How are we going to get there?


Of course, this implies you know your PURPOSE and how you will eventually exit your business. You need to understand these fundamental truths about yourself as you develop the strategy for your business.

Entrepreneurs must understand the importance of compiling and executing a carefully crafted business strategy to gain a sustainable competitive advantage. All the work carried out by the business is about achieving the goals defined in the strategy.

The internal and external environments must be scanned and assessed to mitigate risks and exploit gaps the organisation can fill. Strategic management is an ongoing process that should evolve by responding to changes in these environments.

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