Understand your brand identity

What is this lesson about. Lesson Content Summary What is this lesson about. If you brand was a person, who would it be? Your brand persona is incredibly important. How do you make people feel every time they come into contact with your brand? People should recognise your brand and want to engage with you […]

Understand your competitor’s offerings

What is this lesson about. Lesson Content Summary What is this lesson about. No matter how innovative our product may be, we will still have competitors. Find out how to establish your competitor set using this Competitor Analysis template. Lesson Content Summary 5:44 minutes of on-demand video 1 Downloadable resource Downloads Competitor Analysis Template

Customer journey explained

What is this lesson about. Lesson Content Summary What is this lesson about. Most business owners think of the customer journey from their side of the transaction, just that, a transaction. But it starts off a long time before that for the customer. Lesson Content Summary 7:03 minutes of on-demand video 1 Downloadable resource Downloads […]

Understand your target market by conducting research

What is this lesson about. Lesson Content Summary What is this lesson about. Determine your target market accurately using the Target Market template. Start developing customer personas to pinpoint your customer profile/s. Who, exactly, is your customer? Use this easy-to-use template to determine your target market. Lesson Content Summary 7:05 minutes of on-demand video 1 […]