Understand your industry

What is this lesson about. Lesson Content Summary What is this lesson about. No business operates in a vacuum. The forces in your industry impact on your business and can pose threats and opportunities. Conduct an industry analysis using this simple tool. Lesson Content Summary 6:32 minutes of on-demand video 1 Downloadable resource Downloads Industry […]

Sweating your customer journey

What is this lesson about. Lesson Content Summary What is this lesson about. Well done – you have made a sale! But what about cross-selling and up-selling to the same customer? New customers are your most expensive acquisitions. Existing customers are far more valuable. How can you get your existing customers to buy more from […]

Updating your approach to pricing

What is this lesson about. Lesson Content Summary What is this lesson about. Pricing – what’s the big deal? Is it maths, art, science, intuition, psychology, or all of the above? The topic for this session is making sure that your price is right. Our objectives in this session will be all about pricing. What […]

Understanding your approach to pricing

What is this lesson about. Lesson Content Summary What is this lesson about. What is your real cost price? How not to bankrupt your business. Lesson Content Summary 7:15 minutes of on-demand video 1 Downloadable resource Downloads Pricing template

Updating your brand identity

What is this lesson about. Lesson Content Summary What is this lesson about. Today’s session is all about staying true to your brand identity, and we’ll look at some of our objectives and what is brand identity. We’ll look at brand integrity, which should be all-consuming, and it all starts with your why or your […]

Updating your industry analysis and understanding

What is this lesson about. Lesson Content Summary What is this lesson about. The competitive forces in your industry include your competitors, yes. But what about new entrants, the power of suppliers and customers, and the threat of substitutes? Stay abreast of industry developments continually. Is your Industry Analysis up to date and can it […]

Updating your value proposition

What is this lesson about. Lesson Content Summary What is this lesson about. Your Value Proposition defines your entire business offering/s to your customers. Get this vital piece of work absolutely correct to align your employees, marketing, sales processes, and product development. Refine your Value Proposition by applying the Value Proposition Evaluation tool. Lesson Content […]

Understand your first stab value proposition

What is this lesson about. Lesson Content Summary What is this lesson about. So much has been written about the Value Proposition. Use this simple template to figure out how to do do yours. Lesson Content Summary 7:07 minutes of on-demand video 1 Downloadable resource Downloads Value Proposition Template

Validating your competitor’s offerings

What is this lesson about. Lesson Content Summary What is this lesson about. How do you keep up to date with what your competitors are doing? Stay abreast of the competitive environment, always.  The larger the number of competitors, along with the number of equivalent products and services they offer, the lesser the power of […]

Validating your target market

What is this lesson about. Lesson Content Summary What is this lesson about. Knowing precisely who is your target market will greatly improve your marketing and sales efficiencies. Refine your customer personas by including demographics, firmographics, motivations, goals, and importantly, their pain points. Lesson Content Summary 7:33 minutes of on-demand video 1 Downloadable resource Downloads […]