This comprehensive marketing course explores the intricate and often misunderstood marketing realm, delving into its critical role at every stage of a business’s lifecycle. We begin by debunking common misconceptions about marketing, highlighting its evolution from traditional methods to the dynamic world of digital marketing. This module is designed to be relevant regardless of where a business stands in its journey, from the nascent stage of marketing a mere idea to the advanced phase of preparing for a business exit. We cover essential topics such as the interplay between marketing and sales, the significance of a go-to-market strategy, and the decision-making process behind employing digital assets. We aim to provide a deep understanding of marketing as a cost centre and a vital engine driving sales and business growth.

Further, we address the synergy between marketing and sales departments, ensuring participants appreciate how these functions work together for optimal business results. The course is particularly beneficial for entrepreneurs and business owners, emphasizing that marketing is not just a realm for professionals filled with jargon but a fundamental aspect of understanding and catering to customer needs. We guide participants through developing effective marketing strategies, beginning with industry and competitor analysis and honing in on identifying their target customers’ specific needs and preferences.